Конференция представлена Mark Allen Group markallengroup.com
Шестая Конференция Packaged Summit пройдёт в Амстердаме 19-20 июня 2017г. Предыдущая проходила в Брюсселе 25-26 Января 2016 года.
Несмотря на то, что стоимость участия 1000 евро, конференция однозначно представляет интерес для заказчиков упаковки, которые считают себя лидерами. Жалко, что это больше для европейских заказчиков, а не для наших. Не потому, что наших не позвали или у нас лидеров нет. А потому, что если даже кто-то из российских представителей имеет бюджет, попробуйте переварить такой объём материала на не родном языке.
Вот что заявлено в этом году на 2 дня:
Creative Branding and Packaging Design от Microsoft 30 мин
In this insightful case study, hear how Microsoft reinvigorated their packaging to match a company-wide expansion into premium product lines. With a focus on crafting packaging that is consistent with customer expectations of high-end products, their designers and engineers worked hand-in-hand to create products that would delight and enhance the customer experience whilst remaining uniquely Microsoft.
• Moving from a primarily utility product line to premium products and how to reflect that in your packaging
• Making the most of your packaging to create a memorable, shareable customer experience
• Creating harmony with various stakeholders: supply chain, finance, procurement
Kevin Marshall Creative Director of Design Microsoft
John Whitfield Senior Global Packaging Manager Microsoft
New Technology and Materials 30мин
The Future Is Now – Incorporating Interactive Screens Onto Your Product Packaging
• How? – The science behind developing cutting edge interactive technology
• Scrap the Label – Innovation that improve the customer experience
• Where do we go from here?
Chris Jones Co-founder Novalia
Case Study New Technology and Materials
Renewable Materials and Packaging Optimisation – Sustainability in Packaging Innovations at Procter & Gambles
• Latest advances in moving to a circular economy: the use of tracers in plastic packaging materials
• Replacing petroleum-derived materials with renewables
• Packaging optimisation: light weighting, refills and compaction
• Practical case studies
Gian de Belder Principal Scientist, Sustainable Packaging Procter & Gamble
Case Study Creative Branding and Packaging Design Combining Physical and Digital Communication Through Packaging
• Combining the brand in the hand with the digital world
• Enhancing consumer’s experience through interactive packaging
• Leveraging packaging for collecting big data
Shira Rosen Packaging Development Manager Strauss Group
Case Study New Technology and Materials A Thinking Exercise: What Will Be the Next Level of Sustainable Packaging?
This session will explore how we can package our products without plastics and look at what is the next level of solutions for materials that cannot be recycled.
Marcel Keuenhof European Packaging Manager Wessanen
Case Study Creative Branding and Packaging Design How to Increase the Perceived Value of Products Through Packaging
In this insightful presentation, Carlo will explore how Nomad Foods overcame the unique packaging challenges of the frozen food market. Faced with a market perception of frozen food being a cheaper product in supermarkets, hear how they reinvented their packaging approach to increase the perceived value of their products, and in turn drive sales. Benefit from their lessons learned and gain an understanding on how to apply these concepts to your own products.
Carlo Rotunno Global Head of R&D – Packaging Nomad Foods Europe
SOLUTION SPOTLIGHT Packaging Innovation and Development Safe Adhesives for Food Packaging: Risk Assessment Toolbox
Packaging is essential to preserving food throughout the supply chain, prolonging shelf-life and promoting brand image to consumers. Adhesives are used in primary and secondary packaging regardless of the selected packaging material and format. In this workshop H.B. Fuller will present:
• Overview of different adhesive technologies used in food packaging
• Toolbox of guidelines and regulations used for risk assessment of adhesives in food packaging
Packaging Innovation and Development When Less is More –Smaller, Individually- Portioned Packaging
• Creating customer-focused packaging
• Working with the trend and applying it to your advantage
• What does the data suggest, and how can we work with it to design better, more convenient packaging?
Prabhat Mishra Global Packaging Sustainability & Core Technology Lead Mondelez International
Case Study Creative Branding and Packaging Design
Packaging That Meets the Needs of an Aging Population – Accessibility and Design Requirements
• Latest advances in moving to a circular economy: the use of tracers in plastic packaging materials
• Replacing petroleum-derived materials with PCR (Post-consumer recycled) including beach plastics
• Packaging optimization and Circular Economy: light weighting and circular design
• Practical case studies
Santanu Chowdhury Senior General Manager, Packaging Development Sun Pharmaceuticals